长征空间携没顶公司参加Frieze2010
没顶公司参加长征空间 2010伦敦弗瑞兹艺术博览会
Long March Space 长征空间
Stand 展位号：E18
2010 | 10 | 14 ? 17
Regents Park, London 伦敦摄政公园
MadeIn, Spread B-050, collage on canvas, 320 x 182 cm; 2010
长征空间将参加2010年10月14日至17日在伦敦摄政公园举行的2010弗瑞兹艺术博览会。本次我们的展位将向伦敦观众推出没顶公司的个展，展览集中呈现没顶公司最新的“蔓延”系列布贴作品和装置作品。
没顶公司是由艺术家徐震在2009年创立于上海的文化公司，它是集艺术创造、制作、传播、支持以及策划等众多功能于一身的复合式文化公司。人们对于公司的理解，通常都是从身份、商业、生产等几个方面展开的，但没顶公司的宗旨是研究各种问题的不可封闭性和在不限制理解方式的基础上进行工作，并强调一种能产生是的态度和方法而非传统以上的“生产”。
没顶公司关注已有艺术系统的内部结构，而不仅仅停留在使用现成的经验和个体生存体验上，并在尝试扩大原有个体工作范围的基础上形成了另一种工作方式，它的创作时间更多地针对以个体价值确认和个人所有权为击穿的反响逻辑之上，质疑和刷新当前被艺术的各类系统提前设定好的作为艺术家的角色标准，并以集体的名义瓦解了当代艺术世界中固有的对于个体核心价值观的推崇。
迄今为止，没顶公司的艺术实践很容易让人表面化地认为它是在模糊艺术品与产品之间的边界，但没顶公司的工作并不是单纯局限于作者和作品物形态的表面化讨论中，甚至“又一次对整个艺术行业的销售制度、展示制度根基的蓄意挑衅”这样的判断也过于肤浅；没顶公司只是用实际行动去诱导观众对作品的概念产生非常态的意义理解，并将与作品相互关联的机构和制度等外围因素整合在一起共同制造一个“观众不配合”的作品现场。而由此所产生的模糊性和不确定性也在当代艺术的原有范畴之外制造了更多的可能性。
更多问题，请联系 lidanqing@longmarchspace.com
长征空间
北京朝阳区酒仙桥路4号 （798工厂）
邮编 １０００１５
Tel +86 10 5978 9768
Fax +86 10 5978 9764
lm@longmarchspace.com
www.longmarchspace.com
Long March Space proudly presents MadeIn Ltd solo exhibition “Spread ? Global Nervous System” at the 2010 Frieze Art Fair.
“Global Nervous System” is a phrase taken from a comic strip. When our curiosity compels us to look for meaning in what we see, we often find that our inherent limitations block the path to reality, but then again what reality are we seeking? What constitutes this global nervous system? Politics? Culture? Resources? Economy? Democracy? MadeIn Ltd. is focused on the discrepancy between reality and what presented as reality. The existence of this discrepancy is proof that curiosity (a search for truth) is not just an illusory exercise, but one that allows our nervous system to interact and connect with the events in the world around us.
MadeIn is a limited cultural production company founded in Shanghai in 2009 by artist Xu Zhen. The company is comprised of multiple functions including artistic creation, production, communication, and planning. While the conventional understanding of an art company is tied to commercial relationships and its forays into forms of production, MadeIn’s attitude or working approach emphasizes “to come into being”, an idea whose goal is to explore the limitless possibilities of different problems and to create works with unrestricted understandings .
As such, MadeIn pays close attention to the inner constructions of today’s art system and refuses to be confined to appropriating the already explored experiences, be they collective or individual. MadeIn forges another working approach that seeks to enlarge the scope of personal artistic creation. Its experimentation inverts the logic of individual values and private ownership. It questions and updates the roles of artist that has been defined by various art systems, and through a collectivist action disintegrates the individual-centered value system that immanently exists in the contemporary art world.
We are inclined to consider MadeIn’s experimentation as blurring the boundary between art and mass production, contributing to the superficial discourse on the “malicious challenge to the whole system of displaying and selling artwork”. Rather, it is the boundaries of viewership that MadeIn blurs, provoking the audiences to understand its works in an abnormal way and creating an atmosphere where the audience refuses to cooperate with the work. The ambiguity and uncertainty creates more possibilities beyond the definition of contemporary art.
For further enquiries, please contact: lidanqing@longmarchspace.com
Long March Space
4 Jiuxianqiao Lu (Factory 798)
Beijing, China 100015
Tel +86 10 5978 9768
Fax +86 10 5978 9764
lm@longmarchspace.com
www.longmarchspace.com
Long March Space 长征空间
Stand 展位号：E18
2010 | 10 | 14 ? 17
Regents Park, London 伦敦摄政公园
MadeIn, Spread B-050, collage on canvas, 320 x 182 cm; 2010
长征空间将参加2010年10月14日至17日在伦敦摄政公园举行的2010弗瑞兹艺术博览会。本次我们的展位将向伦敦观众推出没顶公司的个展，展览集中呈现没顶公司最新的“蔓延”系列布贴作品和装置作品。
没顶公司是由艺术家徐震在2009年创立于上海的文化公司，它是集艺术创造、制作、传播、支持以及策划等众多功能于一身的复合式文化公司。人们对于公司的理解，通常都是从身份、商业、生产等几个方面展开的，但没顶公司的宗旨是研究各种问题的不可封闭性和在不限制理解方式的基础上进行工作，并强调一种能产生是的态度和方法而非传统以上的“生产”。
没顶公司关注已有艺术系统的内部结构，而不仅仅停留在使用现成的经验和个体生存体验上，并在尝试扩大原有个体工作范围的基础上形成了另一种工作方式，它的创作时间更多地针对以个体价值确认和个人所有权为击穿的反响逻辑之上，质疑和刷新当前被艺术的各类系统提前设定好的作为艺术家的角色标准，并以集体的名义瓦解了当代艺术世界中固有的对于个体核心价值观的推崇。
迄今为止，没顶公司的艺术实践很容易让人表面化地认为它是在模糊艺术品与产品之间的边界，但没顶公司的工作并不是单纯局限于作者和作品物形态的表面化讨论中，甚至“又一次对整个艺术行业的销售制度、展示制度根基的蓄意挑衅”这样的判断也过于肤浅；没顶公司只是用实际行动去诱导观众对作品的概念产生非常态的意义理解，并将与作品相互关联的机构和制度等外围因素整合在一起共同制造一个“观众不配合”的作品现场。而由此所产生的模糊性和不确定性也在当代艺术的原有范畴之外制造了更多的可能性。
更多问题，请联系 lidanqing@longmarchspace.com
长征空间
北京朝阳区酒仙桥路4号 （798工厂）
邮编 １０００１５
Tel +86 10 5978 9768
Fax +86 10 5978 9764
lm@longmarchspace.com
www.longmarchspace.com
Long March Space proudly presents MadeIn Ltd solo exhibition “Spread ? Global Nervous System” at the 2010 Frieze Art Fair.
“Global Nervous System” is a phrase taken from a comic strip. When our curiosity compels us to look for meaning in what we see, we often find that our inherent limitations block the path to reality, but then again what reality are we seeking? What constitutes this global nervous system? Politics? Culture? Resources? Economy? Democracy? MadeIn Ltd. is focused on the discrepancy between reality and what presented as reality. The existence of this discrepancy is proof that curiosity (a search for truth) is not just an illusory exercise, but one that allows our nervous system to interact and connect with the events in the world around us.
MadeIn is a limited cultural production company founded in Shanghai in 2009 by artist Xu Zhen. The company is comprised of multiple functions including artistic creation, production, communication, and planning. While the conventional understanding of an art company is tied to commercial relationships and its forays into forms of production, MadeIn’s attitude or working approach emphasizes “to come into being”, an idea whose goal is to explore the limitless possibilities of different problems and to create works with unrestricted understandings .
As such, MadeIn pays close attention to the inner constructions of today’s art system and refuses to be confined to appropriating the already explored experiences, be they collective or individual. MadeIn forges another working approach that seeks to enlarge the scope of personal artistic creation. Its experimentation inverts the logic of individual values and private ownership. It questions and updates the roles of artist that has been defined by various art systems, and through a collectivist action disintegrates the individual-centered value system that immanently exists in the contemporary art world.
We are inclined to consider MadeIn’s experimentation as blurring the boundary between art and mass production, contributing to the superficial discourse on the “malicious challenge to the whole system of displaying and selling artwork”. Rather, it is the boundaries of viewership that MadeIn blurs, provoking the audiences to understand its works in an abnormal way and creating an atmosphere where the audience refuses to cooperate with the work. The ambiguity and uncertainty creates more possibilities beyond the definition of contemporary art.
For further enquiries, please contact: lidanqing@longmarchspace.com
Long March Space
4 Jiuxianqiao Lu (Factory 798)
Beijing, China 100015
Tel +86 10 5978 9768
Fax +86 10 5978 9764
lm@longmarchspace.com
www.longmarchspace.com
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