马永峰／Ma Yongfeng, 新“大字报”系列／Invest in Contradiction，2011

“企业需要当代艺术吗？”
——关于艺术项目“社会敏感度研究与发展部”的圆桌研讨

时间／ Time：

2014.7.26   15：30 － 17：30

嘉宾／ Speakers：

Alessandro Rolandi, Guilaume Bernard, 清水惠美(Megumi Shimuzu)，任波(Ren Bo)，阎硕(Yan Shuo)，于渺(Mia Yu)

    艺术能够成为企业长期发展策略的一部分吗？近年来，虽然一些艺术家不断进入企业进行艺术干预，但是当代艺术家与企业建立长期的伙伴关系并共同成长的案例却极少。自2011 年以来，意大利艺术家Alessandro Rolandi 与法国伯纳德控制集团在北京的子公司共同策划了一个由多位艺术家参与的艺术实验研究项目，并融入集团的组织架构，组成“社会敏感研究与发展部”。三年以来，艺术家们在伯纳德集团的办公室和工厂空间里呈现了多样的艺术家项目。OCAT 西安馆邀请Alessandro Rolandi，参与项目的艺术家，以及伯纳德北京公司的管理者共同围绕着当代艺术作为企业成长策略的可能性，以及艺术家与企业合作的各种心得进行讨论。

活动免费，座位有限，预订请致电：029-85529730

Can art become part of the developmental strategy of a company? Since 2011, Italian artist and curator Alessandro Rolandi has worked closely with Bernard Controls, a Beijingbased French company, to create an experimental art research project that has now become established as an internal department of the company. Under the name "Social Sensibility R&D Department", in the past three years, a number of Chinese and foreign artists have realised various, highly original projects in the office and factory spaces of Bernard Controls.OCAT Xi'an invites the project facilitator Alessandro Rolandi together with participating artists and executives from Bernard Control to discuss the benefits of introducing contemporary art to a long-term corporate strategy, the mutual enrichment of corporate culture and art practice as well as various opportunities and challenges that are encountered in the execution of the project.

Free entry, please reserve your seats by calling: 029-85529730