I few months back I wrote about Ohai!, a relatively new social gaming company founded with the goals of making social gaming more fun and accessible. chaussures air max nike p>

One of the things that has struck me in the past is whether or not game companies should build directly on Facebook (or other sites) or go stand-alone. Fortunately, Ohai CE prix chaussures converse O Susan Wu spent a great deal of time thinking about that very topic and posted her thoughts in a recent blog post.

Ohai! is supporting both on-Facebook and off-Facebook experiences for their firs chaussures timberland t MMO, City of Eternals. And as you can see below, they look a bit different.

City of Eternals on Facebook
(Credit: Ohai)

City of Eternals stand-alone
(Credit: Ohai)

According to Wu, wh chaussures nike tn en people play the game embedded through Facebook, their usage pattern tends to be bite sized: five- to six-minute sessions about eight to 10 times a day. When people play femme converse directly at the City of Eternals site, they'll play for 20-plus-minute sessions two to three times a day.

And the experience is a bit different, as gameplay on the direct site is more immersive than in Face chaussure basketball jordan book. The stand-alone site has a theoretically better playing experience, since it's full-screen, which can also lead to different types of behavioral patterns in the game.

Data so far suggests that chaussures homme timberland on-site players may be more likely to partake in longer missions, and more interested in joining groups and performing group activities. Players may also be more likely to participate in exploratory vs chaussure basket jordan . discrete goal-oriented behaviors, such as completing specific missions.

The full-screen experience also has fewer distractions, leading to a different type of relationship between user and product. F chaussures nike pas cher or example, players might be more likely to become "citizens" of the world we've built, rather than just tourists, who come in and out to complete short, discrete tasks.

But, you can't discount the F chaussures basket jordan acebook "form" factor of being very proximate to the social context where people already naturally live. Facebook itself provides benefits around higher conversion rates with lower barriers to entry.

A chaussures nike tn requin ccording to Wu, Facebook has done "an amazing job of building a site that people log into religiously--daily, multiple times per day" making it easier to attach a n chaussures converse soldes ew service to an existing behavior than to ask users to form a new daily relationship with a new behavior--such as going to CityofEternals.com and logging in.

You also have to consider whether or chaussure timberland pas cher not users are open to new behaviors, such as logging on to yet another site. Every second in your service is a new potential conversion point, whereas on Facebook, the value proposition for logging i chaussures de basket jordan n every day and returning has already been well established.

In summary there are benefits to both approaches, and while being attached to Facebook has some inherent positives, there are some impor chaussures air max tant considerations that make the stand-alone site very appealing.
The stand-alone site has a better chance of building a strong brand relationship with customers/ With a stand-al chaussures nike shox one site you have more control over the user experience. With a stand-alone site you have to deal with a conversion rate hit of the first "try." With a stand-alone site you have less op chaussures timberland femme timal access to user communication flows that are already prevalent in the on-Facebook experience. With a stand-alone site, you may be subjected to less volatility in your base platform (since the Faceb chaussures nike air jordan ook APIs have some external volatility that you can't control). With a stand-alone site, you're going to have to work harder at facilitating daily usage patterns.

Ultimately, Wu suggests that social sandale timberland sites need their users to become citizens--someone who is deeply engaged; someone who has a strong emotional connection with the community and the social software they're participatin chaussures converse cuir g in.
Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise softwar chaussures timberland split e companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact chaussure de basket jordan Dave via e-mail at softwareinterrupted@gmail.com or follow him on Twitter @dr138. Topics: Marketing, Market Dynamics, Disruptors, Economics, Video Games Tags: Video games, ohai, City of Eternals, Facebook, Social Networking, Social Games, Susan Wu Share: Digg Del.icio.us Reddit Facebook Twitter